Mengzhe Ye

 

YIRENTAL "FIND AGENTS' SEARCH PORTAL 
 
DURATION:

Apr. - Jun. 2021
10 Weeks
MY ROLE:

User Interview, Persona
Competitor Analysis Ideation, Low-fidelity wireframe, High-fidelity prototype


 
TEAM:

Bing Liu, Mengzhe Ye, Daqi Shi, Effie Zou, Jitian Liao, Ruwen Hu, Yitong Du
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WHY

It is generally believed that the main users of rental apps are renters and home owners. However, many home owners claimed that they are willing to use a convenient search platform to connet with property managers. Our client, Yirental is a home rental platform with over 2000,000 users and its goal is to optimize rental experience between renters, home owners and property managers. 

WHAT

The Yirental home owners and property managers research portal is not only a find a property manager platform, but also property managers can find their potential clients. The client is aiming at developing features like bidding system and review/quoting system to connect and build trust between property managers and home owners. 

COMPETITIVE ANALYSIS

The team conducted a competitor analysis to understand the Zillow, Facebook marketpace and Craigslist. 

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USER PERSONA

The team interviewed property managers who are providing services to different types of rental properties. In the mean time, several home owners who are currently managing their homes on their own or a property manager. 

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RESEARCH INSIGHTS

01.  The commission fee of Property management is low, property mangers are not willing to devote their time.

02.  Due to the excessive documents required for managing the property, most owners do not want to spend more time keep tracking on all documents sent by property managers.   

03.  Limited available online reviews.

04. Home owners generally search maintenance by their own, rather than asking property managers for help.                                                                                                                            

IDEATATION

The idea behind this design was to build a search portal with in-app chat feature that home owners and property managers can have a more convenient ways to communicate and handle the housing. We brainstormed several solutions to help them connect, share files and a review system.

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LO-FI MOCKUPS

The idea behind this design was to build a search portal with in-app chat feature that home owners and property managers can have a more convenient ways to communicate and handle the housing. We brainstormed several solutions to help them connect, share files and a review system.

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MID-FI ITERATIONS

The second round iterations is to refine all feature based on comments we received, especially focus on filter organization, review page, in-app chat and file organization. 

01 Filter Organization

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02  In-app Chat

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03  Review Page

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04  Documents Organization 

FINAL SCREENS

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The second round iterations is to refine all feature based on comments we received, especially focus on filter organization, review page, in-app chat and file organization. 

01  Connecting

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02  Review Task

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03 File Organization

 TAKE AWAYS

During the design process, we learned a lot as a team with little UX design experience:

Even though we spend a lot of time on research and interviews, we didn't create the persona early enough. That led us to get excited by cool features like in-app signing contract without realizing it might be hard to use a phone to read all the complex content.

It's important to actively communicate with other design team members (here refer to Yirental designers) and learn about what they are doing, sometimes we can get inspired by their features. In this case we studied the homeowner flow to search for tenant, and the application part is a big inspiration for our quote feature design.

UX copies and icons can be really important in some cases. A simple word change in the interface can change a user's understanding of a feature.

WHAT WE COULD DO IF WE HAVE MORE TIME

Since this is a student group project, we have a deadline, limited sources to do follow up testing, and no collaboration with engineers, there is actually more we can do if we have time.

  • Usability test and refinement: we would like to test the concept of "Quote" with both home owners and property managers and see if this concept can bring convenience for both sides. Additionally we also want to know whether they can access the files they want to see easiliy

  • New Features:

    • Property manager sign up and login feature - Right now PM is sharing the same user group with home owners . It would be great to have their unique sign up flow and pre-fill some professional information ahead of time

    • Homeowner create "looking for PMs" type of listing flow: it would be interesting if this flow can be share with the normal "create listings" flow. What's even better is homeowners can switch a normal listing to a "looking for PMs" listing.

  • Clean up design pattern: currently some of our designs are still following old design patterns.